About Me
About Me
What I do
Growth Marketing
Strategy meets execution. I design focussed growth experiments and roll up my sleeves to bring them to life. I'm happiest helping businesses scale sustainably.
Content Marketing
I craft content strategies designed to convert, and turn them into magnetic, cross-media narratives.
Performance Marketing
I blend data with creativity to spark long-lasting relationships that start with a click.
Leadership
CMI qualified. I grow and lead high-performing teams with humanity and compassion.
Development
Automation? Websites? I code confidently across the full stack in JavaScript.
Design
Not a pro, but a strong eye for design and practical skills make me a useful person to have around.
I love helping small, ethical businesses grow.
In one way or another, I've always found my place helping others succeed in tech. I've worked in the tech industry since finishing full-time education, and I believe it should be enjoyed, and contributed to, by all kinds of people.
Personal Life
I love climbing (all gradients welcome – I regularly frequent the local Mancunian bouldering gyms, and can often be found hiking around the beautiful North Walian mountains where I grew up, or my second home, Dartmoor). Otherwise, you might find me reading non-fiction, playing the harp (well, mostly tuning it, really), making and occasionally selling macrame (I have a tiny Etsy shop), or watching the F1.
Professional Life
Career break
I'm on a career break to welcome our baby into the world.
I'll be open for new adventures in Summer/Autumn 2025!
Career break
I'm on a career break to welcome our baby into the world.
I'll be open for new adventures in Summer/Autumn 2025!
Growth Strategy
Driving Growth
Nov 2022 – Apr 2024
SaaS
AI
B2B
Start-Up
VC-backed B2B AI startup Stepsize AI successfully exited to SaaS unicorn ClickUp in April 2024. I helped the take their new product to market. Stepsize AI supercharged collaboration by giving product engineering teams automatic, intelligent updates about what matters most.
I focussed on inbound and outbound growth strategies. Everything from product to PPC was on my radar, but since content was our best-converting channel, this role was heavy on content strategy and SEO.
I helped VC-backed B2B AI SaaS startup Stepsize take their new AI product to market and exit to ClickUp in April 2024. Stepsize AI supercharged collaboration by giving product engineering teams automatic, intelligent updates about what matters most.
I looked at inbound and outbound growth strategies. This role is heavy on content strategy and SEO.
Head of Growth
Driving Growth
Dec 2021 – Nov 2022
SaaS
B2B/B2C
Start-Up
VC-backed FinTech start-up Knoma help people find and fund the course they need to get ahead in their careers, supported by ethical 0% finance. They help education businesses expand their audience. Think ethical Klarna for education.
As the first marketing hire, I hired a small team, set up a wide range of marketing infrastructure and set in motion a full-stack B2B and B2C growth strategy.
VC-backed FinTech start-up Knoma help people find and fund the course they need to get ahead in their careers, supported by ethical 0% finance.
As the first marketing hire, I hired a small team, set up a wide range of marketing infrastructure and delivered a full-stack B2B and B2C growth strategy.
Head of Growth
Leading Growth and Sales
Feb 2017 – Dec 2021
Chief Operating Officer
Jan 2021 – Dec 2021 (11 months)
Head of Growth
Jul 2017 – Jan 2021 (43 months)
Growth Engineer
May 2017 – Jul 2017 (3 months)
Trainee Software Engineer
Feb 2017 – May 2017 (3 months)
B2B/B2C
Start-Up
IPO
I was part of the founding team that took Northcoders from a start-up with six people to a listed PLC with a team of 60+.
I joined as the first marketing hire, and built a multi-functional growth team including creative, marketing and sales. My bread and butter was the B2B and B2C growth strategy and operations.
During my time there, we went from 50 to 1000+ students graduated and won the British Chamber of Commerce's Business of the Year Award 2018. I also earned a spot on the top 50 Northern Power Women in recognition of my role in substantially improving diversity, equity and inclusion at Northcoders and the wider tech community by almost every metric.
I was part of the founding team that took Northcoders from a start-up with six people to a listed PLC with a team of 60+.
I joined as the first marketing hire. My bread and butter was the B2B and B2C growth strategy and operations.
During my time there, we went from 50 to 1000+ students graduated and won the British Chamber of Commerce's Business of the Year Award 2018. I also earned a spot on the top 50 Northern Power Women.
International Executive Search Consultant
Headhunting in the tech industry
Sep 2015 – Jan 2017
Finlay James are world-class headhunters for senior sales, marketing and technical recruitment for businesses in the tech space.
I headhunted senior to C-Level execs across over 20 countries and four continents using a marketing-led social selling approach. I got to have a great nosy into the software space while doing it. Maybe I loved that too much, because I left to get into tech.
Finlay James are world-class headhunters for senior sales, marketing and technical recruitment for businesses in the tech space.
I headhunted senior to C-Level execs across over four continents. I got to have a great nosy into the software space while doing it. Maybe I loved that too much, because I left to get into tech.
Education
CMI Level 5 Diploma
Management & Leadership
2019 – 2020
80-week Diploma for managers and leaders.
Modules included: Marketing Strategy, Management & Leadership, Managing Finance, Delivering Operational Plans, Coaching & Mentoring, Equality, Diversity & Inclusion, Hiring & Retention, and more.
80-week Diploma for managers and leaders.
Modules included: Marketing Strategy, Management & Leadership, Managing Finance, Delivering Operational Plans, Coaching & Mentoring, Equality, Diversity & Inclusion, Hiring & Retention, and more.
BA (Hons) Philosophy
First Class Honours
Nottingham Advantage Award
The original Plan B was to write a PhD thesis defending and motivating an idea in ontology called Existence Monism – I began this work with my undergraduate dissertation, Problems with Priority and the Benefits of Existence Monism. This plan may have to be deferred a few decades, but I'd love to do it!
I still regularly write about philosophy here. Yes. I am a nerd.
The original Plan B was to write a PhD thesis defending and motivating an idea in ontology called Existence Monism – I began this work with my undergraduate dissertation, Problems with Priority and the Benefits of Existence Monism. This plan may have to be deferred a few decades, but I'd love to do it!
I still regularly write about philosophy here. Yes. I am a nerd.
Marketing Skills
Marketing Leadership
Growth Marketing & Strategy
Content Marketing & Strategy
SEO
Copywriting
AI & Prompt Engineering
Performance Marketing & Strategy
Product-Led Marketing
PPC: Google Ads & Microsoft Ads
Marketing Automation
Analytics & Reporting
Web Development & CMS
Brand Marketing & Strategy
Information Architecture
Social Media (Paid)
Social Media (Organic)
CRO
Tech Skills
Trained as a software developer. I code confidently in full-stack JavaScript.
JavaScript
CSS, SASS
Git
React
Gatsby
HTML
GraphQL
Node
Tools
Marketing Automation & CRM
HubSpot
Customer.io
Content Management & Analytics
SEMRush
Webflow
Contentful
Prismic
Wordstream
Google Analytics
Frase AI
Hotjar
Fullstory
Lead Gen & Lead Management
Outgrow
Optinmonster
Dripify
Hootsuite
Drift
Intercom
Bonjoro
Design
Figma
Illustrator
Utilities
Zapier
GitBook
Whimsical
Miro