Ruth Dillon-Mansfield
Ruth Dillon-Mansfield (née Ng) mountain illustration

Metrics

Metrics

Ruth Dillon-Mansfield (née Ng) mountain illustration reflection
I often find myself drawn to write about a rather mixed range of topics. This leads to a somewhat eclectic blog! Use the buttons below to find the posts that catch your interest the most.
Business
How Start-Ups Should Use CAC, LTV and CAC:LTV Metrics

How Start-Ups Should Use CAC, LTV and CAC:LTV Metrics

CAC, LTV and CAC:LTV are golden growth metrics, but they should behave differently at high-growth start-ups. Here's how we need to think about them to keep them relevant and useful.

BusinessGrowthMarketingMetrics